New Service Launch
Market Entry & Growth Strategy
About the project:
Kulbir led the identification, design, and launch of a new service into a previously untapped market space, defining the commercial model, operational structure, and go-to-market strategy. Working alongside external consultancy support, she provided clear strategic direction and oversight, ensuring alignment between business development, operational delivery, and sales execution. The launch successfully positioned the organisation within a new sector and strengthened its overall growth strategy.
“I worked with Kulbir recently during my time as an external consultant for Clear Links. She’d been put in touch with me via a mutual ex-colleague and from the first time I met her, I was so impressed with her vision and determination to launch a new service having spotted a very clear gap in her market. Operationally, she is one of the most capable people I’ve worked with. I was never left guessing in terms of what she required and her clear, concise, deliberate direction supported me in delivering a very successful piece of consultancy. She also possesses excellent business development skills and is one of the few people I’ve met who can do sales and ops. It was a delight collaborating with her.
Kulbir is first class leader and I was privileged to work with her. I worked with Kulbir recently during my time as an external consultant for Clear Links. She’d been put in touch with me via a mutual ex-colleague who’d recommended me to support Clear Links’ go to market strategy for a new service in the apprenticeship space. From the first time I met her, I was so impressed with her vision and determination to launch a new service having spotted a very clear gap in her market.
Operationally, she is one of the most capable people I’ve worked with. I was never left guessing in terms of what she required and her clear, concise, deliberate direction supported me in delivering a very successful piece of consultancy. She also possesses excellent business development skills and is one of the few people I’ve met who can do sales and ops. It was a delight collaborating with her. Kulbir is first class leader and I was privileged to work with her.”
Paul Thompson
Commercial & GTM Specialist for EdTech, L&D & Adult Learning | Fractional CRO & PE/VC Commercial
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