Strategic and Operational Consultancy
I do not just deliver theory.
I deliver clarity, structure, and momentum.
How I Support Businesses
Every engagement is bespoke.
I work with new ventures, scaling organisations and established businesses requiring strategic clarity or operational reset.
Each project begins with a discovery conversation to understand your objectives, current structure, commercial priorities and growth ambitions. From there, I develop a tailored proposal aligned to measurable outcomes
Strategic and Board Level Advisory
Pattern recognition, commercial judgement, and board-level thinking into every conversation.
I work alongside business owners, senior leaders, and boards to support informed decision-making and long-term growth.
This includes:
• Strategic reviews and business diagnostics
• Group and portfolio structure assessment
• Investment readiness and growth planning
• Addressing underperformance
• Board reporting and strategic papers
• Acquisition and market-entry advisor
Business Design and Launch
Scanning new business ideas, leading on business processes and supporting launches
Turning ideas into commercially viable businesses.
I deliver:
• Commercial model design
• Service architecture and delivery planning
• Resourcing and operational structure
• Sales and marketing planning
• Launch execution frameworks
• Go to marketing strategy
Sales Leadership and Growth Delivery
My approach connects sales performance directly to commercial strategy.
Growth requires structure, discipline, and accountability.
I help businesses:
• Build or restructure sales teams
• Define targets and performance metrics
• Design sales processes
• Embed performance management systems
• Mentor and train sales leaders
Organisation and Operations
Helping operational teams to become more efficient with fresh, innovative approaches.
Growth often exposes gaps in process and accountability.
I support with:
• Diagnose structural breakdowns
• Clarify roles and responsibilities
• Redesign operational processes
• Improve workflow and reporting
• Strengthen internal communication
Marketing and Market Positioning
Marketing activity is always aligned to commercial objectives and sales performance.
Effective marketing begins with clarity.
I lead on:
• Proposition refinement
• Market positioning
• Audience strategy
• Digital marketing alignment
• Customer acquisition planning
The Surge 90:
Growth Sprint
This structured growth sprint is ideal for organisations experiencing
• operational complexity
• stalled growth
• underperformance, or
• strategic uncertainty.
Over a defined three-month period, I work closely with leadership teams to fully understand the business, its objectives, its challenges, and its potential.
The Surge 90 is a focused 90-day strategic engagement designed to bring clarity, structure, and measurable momentum to your business.
My Approach
Surge & Co works as a trusted partner, embedding alongside leadership teams to bring clarity, structure, and forward momentum.
I do not sit at a distance, I work within your business — understanding the realities, pressures, and commercial drivers that shape decision-making. This allows me to provide practical support that moves beyond advice and into measurable progress.
Every engagement begins with a clear diagnostic process to understand what is working, what is not, and where the greatest opportunities sit. From there, I define priorities, create structured action plans, and support delivery to ensure strategies translate into results.
My work is outcome-focused and commercially disciplined, challenging where necessary, simplify complexity, and creating accountability at every stage.
Whether you require clarity at board level, operational redesign, or hands-on growth delivery, I align my support to your stage, objectives, and ambition.
Strategy is only valuable when it is executed well.
My role is to ensure both.
A Trusted Network
At Surge & Co, I believe strong outcomes are built on strong partnerships. Where additional expertise is needed for your business, I work alongside a carefully selected network of trusted professionals who share my standards and values. This includes marketing and digital agencies, legal advisors, transformation and change specialists, and other sector experts.
I remain your strategic lead throughout, ensuring that every partner involved is aligned to your objectives and working toward the same outcome. This approach gives you access to wider expertise when required, while maintaining clarity, consistency, and a single point of accountability.
Testimonials
"Kulbir is a dedicated professional with extensive experience in both the public and private sector. We worked together at Sheffield Hallam University where Kulbir was able to work across a range of teams demonstrating her strategic and analytical skills
across a range of different projects.”
— Professor Sital Dhillon OBE
"I carried out an interim consultancy role at Clear Links working under Kulbir’s leadership and from the offset she had very clear objectives which tied into the companies growth strategy, making it easy for me to hit the ground running. Her commercial awareness within welfare to work, in-work support and additional learning support provide valuable insights.
— Faye Finaro
"I worked with Kulbir recently during my time as an external consultant for Clear Links. She’d been put in touch with me via a mutual ex-colleague and from the first time I met her, I was so impressed with her vision and determination to launch a new service having spotted a very clear gap in her market. Operationally, she is one of the most capable people I’ve worked with. ”
— Paul Thompson
